Best Digital Marketing Course in Hyderabad
Web Trainings Academy has been a pioneer in digital marketing training in Hyderabad, India for the past 15+ years. Web Trainings has been awarded as Best Digital Marketing Institution by Radio City Icon Awards. We focus on student overall development and motivate students to set great career goals. We have successfully trained more than 10,000+ students in the classroom and 1,00,000+ students in online programs. If you are looking for the best digital marketing course in Hyderabad, your search ends here. Attend a Free Digital Marketing Demo and experience our quality and expertise.
Our certified digital marketing course in Hyderabad will help you master the subject in theory and practical. We deliver the digital marketing training in Hyderabad in Classroom mode & Online/E-Learning for students across the globe.
Our digital marketing course helps you become a successful digital marketer with expertise in top domains like search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media advertising, inbound marketing, affiliate marketing, online reputation management, web analytics, content marketing and email marketing.
Our digital marketing course in Hyderabad is designed by our expert digital marketing trainer, who has 16+ years of experience in the digital marketing domain. Learn from the expert at the most trusted digital marketing institute in Hyderabad and get yourself ready for the booming industry with hands-on knowledge of the latest tools and live projects. We believe in practical-oriented training, so we help students with practical examples and assignments in the training course.
We are the oldest and top digital marketing institute in Hyderabad with years of training & industry expertise. We provide 100% placement assistance for students for better career opportunities.
PROFESSIONALLY TRAINED
SUCCESSFUL BATCHES
PLACEMENT PARTNERS
TEAM SIZE
Goals of our Digital Marketing Course
In this digital marketing course, you will learn digital marketing strategies and how you can apply them to live scenarios. By the end of the course, you will be able to do the following.
- Start your career in the digital marketing industry
- Start your online freelancing business
- Start earning money online with digital marketing
- Entrepreneurs can promote business on all digital platforms
What is Digital Marketing?
Digital Marketing is a marketing approach to promote a business on various digital platforms. The primary goal of digital marketing is to reach our target audience based on their demographics, behaviours and interests to generate brand awareness, traffic and leads. Digital marketing is most cost effective marketing strategy with high ROI compared with traditional marketing. The goal of our Digital Marketing course in Hyderabad is to make you expert in digital marketing strategies.
Growth of Digital Marketing in India
As of Jan 2022, the global internet users are 4.5 Billion. India is the 2nd largest country with more than 500 Million (50 Crore) internet users. Due to growth in internet usage, digital marketing has become the fastest growing industry in 2020-21. As per recent news report, there is a demand of more than 1,50,000 digital marketing professionals in India. Our Digital Marketing Course in Hyderabad will empower you to start career in digital marketing.
Scope of Digital Marketing in Hyderabad
Digital marketing is one of the fastest growing industries in technology. Hyderabad has emerged to be a hub for IT, ITES and technology sectors. Many digital marketing companies and MNCs have campuses in Hyderabad. There are lakhs of digital marketers working in Hyderabad and there are many opportunities created for people at various levels of their careers
Digital Marketing for:
Freshers
Freelancers
Working Professionals
Business Owners
The changing landscape of jobs, recurrent layoffs, and a scarcity of jobs have made it essential for working professionals to up-skill or cross-skill, or possibly explore a different career stream.
With businesses from almost every sector integrating digital marketing to promote their brands, products and services, working professionals from sales, marketing as well as other departments now need to re-skill themselves with digital marketing techniques. It will help them move further up on the success ladder.
Benefits of Learning Digital Marketing:
- Better job prospects
- Adds value to resume
- Higher salary
- Makes your career versatile
If you are a working professional looking to learn digital marketing in Hyderabad, we will be happy to equip you with all the necessary skills you will need to upgrade your career.
Advanced Digital Marketing Course Syllabus in Hyderabad
Advanced 25+ Digital Modules and 10+ Certifications
Digital Marketing Overview
WordPress CMS
SEO
Local SEO
Search Ads
Display Ads
Shopping Ads
Video Ads
Mobile Ads
Bing Ads
ChatGPT
Social Media Fundamentals
Facebook Marketing
Twitter Marketing
YouTube Marketing
LinkedIn Marketing
Instagram Marketing
Pinterest Marketing
SlideShare
Quora Marketing
Email Marketing
Online Reputation Mgmt.
Inbound Marketing
Google AdSense
Affiliate Marketing
Freelance Business
YouTube Monetization
Google Analytics
10+ Global Certifications with our Course.
Google Ads Fundamentals
Google Ads Search
Google Ads Display
Google Shopping Ads
Google Ads Video
Google Ads Mobile
Bing Ads Certification
Inbound Marketing
Google Analytics
Google Analytics
Our Digital Marketing Course Trainer
Mohammad Azharuddin, the founder of Web Trainings Academy & ITinfo Digital is the instructor for the digital marketing course. He is one of the most respected digital marketing trainers in Hyderabad. Lakhs of students have benefited from the digital marketing course offered by him.
He has 15+ years of experience in digital marketing and web technologies and is very passionate about digital marketing. He is an expert in digital marketing and has successfully led hundreds of digital marketing projects for clients at ITinfo Digital.
He is equally passionate about sharing his knowledge. He has trained 1,00000+ students in digital marketing courses, and helped them start their careers in digital marketing and excel in the industry.
Apart from Mohammed Azharuddin, we have many experienced faculty who teach both in the classroom and online mode.
Certified Digital Marketing Course Syllabus for 2024
- What is Marketing?
- How we do Marketing?
- What is Digital Marketing?
- Benefits of Digital marketing
- Digital marketing platforms
- Traditional Vs. Digital Marketing
- Defining Marketing Goals
- Latest Digital marketing trends
- Case studies of Digital Campaigns
- What is Website?
- What is Domain Name
- Types of Domains
- Domain name suggestions
- Premium Domains
- Register a Domain Name
- Web Hosting Concepts
- Domain/Hosting Business
- Types of Websites
- HTML, CSS and Java Script
- Popular CMS
- What is WordPress
- Benefits of using WP
- WordPress Installation
- Admin Interface Basics
- Default Settings in WP
- Types of Themes
- Theme Settings and Customization
- Managing Themes
- Content management in WP
- Categories, Tags and Posts
- Pages and Sub Pages
- Custom Content Types
- Adding a menu to the website
- Plugins and Widgets
- Using Plugins in Site
- Adding widgets to the website
- The Best Plugins in WP
- Practical WordPress Project Example
- Fundamentals of SEO
- How the search engine works?
- Components of Search Engines
- Google Algorithms
- Google Results Page
- Major & Minor Algorithm Updates
- Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
- Recent Changes in Search Algorithms
- Introduction to Keyword Research
- Types of Keywords
- Keyword Research Methodology
- Business Analysis
- Product/Services Categorization
- Google Keyword Planner Tool
- In-depth Analysis with Keyword Planner
- Other Keyword Tools
- Competition Analysis
- Manual Competition Analysis
- Paid Competition Analysis tools
- Finalizing the Keywords List
- Introduction to On page
- On page Analysis Methodology
- Fundamental On-page Factors
- Domain name in SEO
- Importance of HTTPS
- URL Optimization
- Title Tag Optimization
- Meta Tags Optimization
- Content Optimization
- Heading optimization
- Internal Links
- Image Optimization
- Social Signals & Footer
- Website Speed Optimization
- Speed Analysis Tools
- Sitemaps Generation
- Robots.txt File
- URL Redirecting Techniques
- Canonical Links
- Rich Snippets
- New Updates in On page.
Google Search Console
- What is Search Console
- Features of Search Console
- Site Verification Process
- Location Targetting
- Search Performance Tool
- Link Analysis Tool
- Manual Actions
- Sitemaps Tool
- Fetch as Google Tool
- Crawl Errors Analysis
- The Latest updates in Search Console
- Introduction to Off page (Link Building)
- Link Building Guidelines
- Types of Backlinks • Link Analysis Tools
- Directory Submissions
- Local Business Submission
- Classified Posting
- Q & A Backlinks
- Blogging & Blog Comments
- Guest Blogging
- Press Release
- Document Sharing
- Other Advanced Strategies
- What is Local SEO?
- Importance of Local SEO
- Submission to Google My Business
- Optimizing the GMB Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local Submissions
- Google My Business Analytics
Algorithm Recovery Process
- Types of Penalties
- Manual Actions
- Apply for Reconsideration
- Algorithm Update Recovery Method
- Compare the Before/After date
- Panda recovery process
- Penguin recovery process
- Mobile friendly update
- How to use DisAvow Tool
Reports Analysis
- Google Analytics Reports
- Search Console Reports
- Website Position Analysis
- Website Monthly Reports
- Backlinks Reports
- Paid Tools for monitoring
- Introduction to Paid Advertising
- Google Ads Account setup
- Interface Tour and Billing Settings
- Account Structure
- PPC Campaign Settings
- Ad Group setup
- Keyword Match Types
- Keyword Research Tools
- Ad Formats & Guidelines
- Ad Extensions
- Understanding Ad Auction
- What is Quality Score
- Factors to improve Quality Score
- Actual CPC Calculation
- Types of CPC’s
- Bidding strategies
- What is Conversion?
- Implementing conversion tracking
- Calculating ROI
- What is DSA ?
- Create a DSA Campaign?
- Segments and Filters
- Search Terms and Ad Auctions
- Customization Tools
- Generating Reports
Google Ads Express
- What is Ads Express (Smart Campaign)
- Benefits of Smart Campaign
- Creating Campaign for Local Results
- Bidding & Budgets Setup
- Ad Creation
- Reports
Display Ads
- What is Display Advertising
- How Display Ads Works
- Creating a Display Campaign
- Bidding Strategies
- Targeting Option in Display Network
- Exclusion options
- Ad Formats and Sizes
- Conversion Tracking
- Display campaign reporting
Remarketing Campaign
- What is Remarketing?
- Benefits of Remarketing Strategy
- Types of Remarketing Audience
- Building Remarketing List
- Building Custom Audience List
- Creating Remarketing Campaign
- Remarketing Ads Design
- Dynamic Ads
- Remarketing Lists for Search Ads (RLSA)
What is Shopping Campaign
- Google Merchant Center account
- Creating Business Store
- Types of Product Feeds
- Product Feed Properties
- Dynamic Product Feeds
- Creating a Shopping Campaign
- Defining Product Groups
- Monitoring Campaign
- Reports of Shopping Campaign
- State of Mobile Usage
- Benefits of Mobile Marketing
- Mobile Marketing Goals
- App Creation Strategy
- App Optimization Service (AOS)
- Universal App Campaign
- Call Only Campaign
- Conversion Tracking
- Reporting in Mobile Ads
- Importance of Video Marketing
- Types of YouTube Ads
- Location Targeting
- Bidding Strategies
- Automatic Targeting
- Adgroups Setup
- Targeting Options in Video Ads
- Types of Ad Formats
- Ads Cost Options
- Measuring the Results of Campaign
- Conversion Tracking
Advanced Features
- Google Account Access
- Access Levels
- My Client Centre (MCC)
- Google Ads Editor
- Export / Import Details
- Shared Library Features
- Import Details
- Shared Library Features
- Introduction to Bing Ads
- Creating Bing Ads Account
- Bing Ads Campaign
- Exporting the Campaigns
- Generating Reports
- Bing Ads Certification
Introduction to SMM
- What is Social Media?
- Benefits of using SMM
- Social Media Statistics
- Goals of Social Media Marketing
Facebook Marketing
- Types of Facebook Account
- Personal Account Setup
- Facebook business page setup
- Types of Business pages
- Cover Photo/Video Design
- Page Settings & Options
- How to Increase Facebook Likes
- Facebook Content Strategy
- Types of Posts and Statistics
- Examples of Creative Posts
- Designing FB Posts
- User engagement metrics
- Facebook Insights
- Facebook Groups
- Facebook Apps
Facebook Advertising
- What is Facebook Ads
- Types of Objectives
- Popular Ads Campaigns
- Defining Target Audience
- Types of Targeting
- Bidding & Budget Settings
- Types of Ads
- Designing FB Ads
- Setup of Facebook Pixel
- Conversion Tracking Pixel
- Remarketing Strategy
- Reports & Analytics
Twitter Marketing
- What is Twitter?
- Benefits of Twitter
- How brands use Twitter
- Customizing the profile
- Profile Photo & Header Image
- Types of Tweets
- Content strategy for Twitter
- How to increase Followers
- Post your First Tweet
- Analysis of Big Brands
- What is HashTag?
- Hashtags and its uses
- How to use Trending #Tags
- Tools for Twitter marketing
- Twitter Analytics
Twitter Ads
- Setup Twitter Ads Account
- Types of Campaign
- Create your Campaign
- Followers Campaign
- Traffic & Conversion Campaign
- Targeting Options • Bidding & Budget
- Twitter Ad Format
- Image Ads • Video Ads
- Twitter Cards
- Conversion Tracking
- Measuring Results (KPI’s)
- Remarketing Strategy
- Targetting Remarketing Audience
- What is Video Marketing
- Statistics of Video Marketing
- Creating Channel in YouTube
- Customizing the YouTube Channel
- Types of Video Formats
- Create video marketing strategy
- Upload the First Video
- Video Optimizing Tips
- Video Settings
- Cards, End Screens & Sub Titles
- How to use Playlists
- YouTube Creator Studio
- Features of Creator Studio
- YouTube Analytics
- Increasing Subscribers
- Understanding copyrights and spam
LinkedIn Marketing
- What is LinkedIn?
- Benefits of LinkedIn Network
- Create a LinkedIn profile
- Optimizing the profile
- Skills and Endorsements
- Creating new connections
- Posting content in profile
- LinkedIn Groups
- Finding Jobs on Linkedin
- Creating company page
- Customization of page
- Posting on LinkedIn Page
LinkedIn Ads
- Why LinkedIn Ads
- Types of Campaigns
- Creating a Campaign
- Bidding & Budget
- Target Audience Settings
- Types of Ads
- Leads Generation Campaign
- Conversion Tracking
- Creating a Remarketing Campaign
- LinkedIn Ad Reports
- What is Instagram
- Instagram statistics
- How Brands use Instragram
- Creating Instragram Account
- Types of Instagram Accounts
- Linking Instagram with Facebook
- Tour of Instagram App
- What works in Instagram
- Types of Content (Posts & Stories)
- Post Designing Tools
- Stories & Highlights
- Importance of Hashtags
- How to use Hashtags
- Popular Tools for Instagram
- Engagement Metrics
- Instagram Analytics
- Instagram Ads
- Types of Campaign
- Creating your Campaign
- Measuring Results
- What is Pinterest?
- Pinterest Statistics
- How brands use Pinterest
- Creating a Pinterest Account
- Types of Accounts
- Customizing the Profile
- Pinterest Strategy
- Boards on Pinterest
- How to manage boards
- Pins and Links
- Generating Engagements
- How to use InfoGraphics
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
- Advertising options on Pinterest
Quora Marketing
- What is Quora?
- Quora Statistics
- Benefits of Quora Marketing
- Top Quora Users & Brands
- Creating Quora Account (Personal/Company)
- Optimizing the Quora Profile
- Following Topics & Users
- Understanding the Quora Policies
- How to Answer the Questions
- Engaging with Users
- How to Increase Followers
- Quora KPI’s
- Quora Stats Tool
Quora Ads
- Creating Quora Ads Account
- Types of Campaigns
- Types of Audience Targetting
- Bidding & Budget Settings
- Types of Ad Formats
- Implementing Conversion Tracking
- Remarketing Integration
- Types of Remarketing Audience
- Creating a Remarketing Campaign
- Measuring Results of Campaign
- What is Slideshare?
- Benefits of Slideshare
- Create Slideshare Account
- Optimizing the Profile
- Top Slideshare Profiles
- Document Creation Strategy
- Types of Documents
- Creating Documents
- Optimizing Document
- Embedding Documents in Website
- Engagement Metrics
- Slideshare Analytics
- What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Software’s
- Email Marketing Goals
- Introduction to Mail Chimp
- MailChimp pricing structure
- Account setup and settings
- Email marketing strategy
- Creating a Subscriber List
- Integration of Forms in Site
- Import subscribers in list
- Types of Email marketing campaigns
- Email Marketing Campaign
- What is Newsletter
- Design a Newsletter
- Analysing Reports of Campaign
- What is ORM?
- Why we need ORM
- Examples of ORM
- Areas to analyse in ORM
• Search Engines
• Blogs & Websites
• Review Sites
• Complaint sites
• Social Media - Search Engine ORM Strategy
- Autosuggestion & Related Searches
- Search Engine Results
- Image Search Results
- Blogs & Websites ORM
- Solutions for external websites
- Complaint Sites ORM
- Managing Reviews
- Popular Review Sources
- How to get Positive Reviews
- How to respond to Negative Reviews
- How to handle Fake Reviews
- How to Manage Social Media ORM
- Popular networks for ORM
- Common ORM Issues
- How to handle the issues
- Action Plan for ORM Project
- Tools for ORM
- What is Inbound Marketing?
- Why use inbound marketing
- Know your Target audience (Buyer Persona) Analysis
- Stages of Inbound Marketing
- Types of Content
- How to generate Ideas.
- Content Marketing Strategy
- Lead Generation Technique
- Landing Page Designing
- How to Close Customer
- Customer Delight Stage
- HubSpot Certification
- Introduction to Analytics
- Implementing Analytics Code
- Setup of Conversion Tracking Code
- Types of Reports
- Audience Reports
- Acquisition Reports
- Behaviour Reports
- Conversions Reports
- Google Tag Manager
- What is Google AdSense
- How is Works?
- Top AdSense Earners [Global / India]
- AdSense Guidelines
- Finding the Niche
- Important Factors for AdSense Success
- Types of AdSense Account
- Applying for New Account
- Create you first Ad
- Ad Formats and Sizes
- Bidding Models
- Best Practices for Ads
- Integrating Ads in Site
- Blocking Sites & Categories
- Reports Analysis
- AdSense Optimization Tips
- What is Affiliate Marketing?
- How Affiliate marketing works
- Types of Affiliate Networks
- Top Affiliate Marketing networks
- Affiliate marketing payment models
- How to Find Profitable Niche
- Develop your Affiliate Website/App/Property
- Apply for Affiliate Marketing network
- Amazon Affiliate Network
- Integrating Amazon Products
- How to promote Affiliate Products
- Measuring Results on Affiliate sites
- What is Freelancing?
- How does freelancing works ?
- Offline Freelancing Business
- Registering Company
- Initial Business Guidelines
- Documentation & Quotes
- How to manage clients
- Online Freelancing networks
- Create a Profile in Fiverr.com
- Optimizing your Profile
- Create your Gig
- Types of Gigs
- Optimizing the Gigs
- How to Price your Gigs
- How to bid on projects
- How to handle the clients
- Project management tools
- Asking for reviews from clients
- What is YouTube Monetization?
- What is YPP?
- Eligibility Criteria for YPP
- Most Popular Niches in YouTube
- Top YouTube Channels
- How to Select Niche
- Types of Video Content
- Guidelines for YouTube Publishers
- How to apply for Adsense
- Checking Advertising Revenue in YouTube
- Reports in Google AdSense
- Optimizing for YouTube Revenue
- Google Ads Fundamentals
- Google Search Advanced
- Google Shopping Certification
- Google Display Certification
- Google Video Certification
- Google Analytics Certification
- Bing Ads Certification
- Facebook Blueprint Certification
- HubSpot Certification
- Web Trainings Academy Official Certificate
Get Complete Digital Marketing Syllabus by Email
Our Placements
Why Join our Digital Marketing Course in Hyderabad @ Web Trainings
✅Top Institute with Dedicated Training & Digital Marketing Agency Services
✅1st Digital Marketing Institute to Achieve 1,00,000 YouTube Subscribers in TS/AP.
✅Award Winning Institute (Radio City Icon Awards 2019 – Best Digital Marketing Institution)
✅Digital marketing course in Hyderabad with 100% Job Assistance
✅Top Rated Digital Marketing Institute with 4.8/5 ratings from more than 800 reviews.
✅Regular job updates by Email & Whatsapp group.
✅16+ years experience faculty & Other Industry Experts
✅Digital marketing course with Internships
✅Live Project work with Digital Marketing Course
✅Backup sessions for missed classes / Revision Sessions.
✅Support via Whatsapp Group
✅Weekly project assignments
✅Complete study material on daily basis
✅Free Digital Marketing e-books and guides
✅Digital Marketing interview questions & Mock interviews
✅Resume preparation help
✅Complete Google/Bing/HubSpot certification guidance & mock exams
✅Practical & job oriented sessions
✅Digital marketing updates as per changes in all networks
✅Dedicated Lab and Lab Assistance
✅Support after completion of digital marketing courseHelp in Online money earning strategies
Digital Marketing Career Path
After successfully completing your digital marketing course, you can start your career as a digital marketer by taking up a job or becoming a freelancer. Based on your academic background and technical skills you can pursue digital marketing career in various fields. Most digital marketing agencies prefer hiring complete digital marketing specialist who will be capable of doing multiple tasks.
Most Popular Job Openings for Digital Marketers
Start your Career in Digital Marketing
FAQ's about Digital Marketing Course Hyderabad
Web Trainings Academy is the pioneer of digital marketing education in Hyderabad. We are the best digital marketing institute in Hyderabad offering Job Oriented training from past 14+ years. We are best because of our quality training and live practical exposure. We have been awarded the “Best Digital Marketing Institute in Hyderabad” by Radio City.
Web Trainings Academys’s digital marketing course in hyderabad fees is affordable compared to any other institutes. Our course fees for digital marketing starts @ Rs 25,000 for classroom training.
According to news report, India will have more than 1.5 lakh job openings in Digital Marketing. With Growth in Internet users in India, Digital marketing is growing rapidly. As per LinkedIn reports Digital Marketing is one of the fastest growing industry worldwide. Definitely there is a great career opportunity in Digital Marketing. After completing our digital marketing course in Hyderabad, you will be eligible to apply for jobs in many digital marketing agencies.
As mentioned in article, Web Trainings Academy is the best digital marketing institute in hyderabad with 14+ years of industry expertise. We highly recommend attending a session to understand their expertise.
For best career opportunities, minimum graduation in any field is preferred. If you are not a graduate, you can still start career in digital marketing based on your technical skills. Some companies hire good technical candidates without graduation.
Yes, the above mentioned degrees are highly preferred by digital marketing companies while hiring professionals.
Our digital marketing program duration is 2 months + 1 month internship.
Daily 75 Mins Theory + 90 Mins Lab.
Monday to Saturday Classes.
You can learn digital marketing in hyderabad by joining Web Trainings Academy’s Digital Marketing Course. You can also join their Online or E-Learning Program.
Yes, with our digital marketing course we offer 100% Placements assistance and help you get placement in a good company. Apart from placements we also help students in starting online money making business with Google Adsense, YouTube, Affiliate Marketing & Freelancing.
Digital marketing course has 25+ modules with practical strategies. Each topic is covered in classroom session and practical assignments are provided on weekly basis.
Web Trainings Academy offers 10+ Global certifications for digital marketing. These are the best digital marketing certifications available globally.
We offer digital marketing course in hyderabad in classroom mode. We offer classroom training @ our Punjagutta Branch, which is the nearest location to Ameerpet. We also have Online and E-Learning Programs from students from across the India and abroad.
Web Trainings Academy’s Advanced digital marketing course is best in hyderabad. With 25+ modules and 10+ certifications, this is the most comprehensive digital marketing course in hyderabad.
Join Digital Marketing Training in Hyderabad Today.
Get Digital Marketing Course Details.
Digital Marketing is Growing Industry
Digital Marketing is the fastest growing industry in world. Many companies and agencies are looking for digital marketing professionals worldwide.
Every Business needs Digital Marketing
Today we are living in digital era. Every small, medium act with their potentialnd large scale company need digital marketing to conne customers.
Target the Right Audience
Digital marketing strategies will enable you to reach the right audience on various platforms. Target by age, gender, demographics, location, interests etc.
Digital Marketing is Inexpensive
Digital Marketing strategies are extremely low cost compared to traditional marketing. Some digital marketing strategies like SEO are Free of Cost.
Digital Marketing for Entrepreneurs
Digital marketing helps entrepreneurs to scale their business online. Every successful entrepreneur use digital marketing for branding & leads.
Digital Marketing for Online Earning
Digital Marketing can be used to generate online income from multiple sources like Google Adsense, affiliate marketing and YouTube.
Digital Marketing for Freelancers
Digital Marketing for Content Writers
Digital Marketing for Business Owners
Small Owners can leverage the power of digital marketing to grow business online. Digital marketing helps in increasing profitability at lower advertising costs.
